IT Cooling, a UK based hardware technologies provider had a revolutionary new product which needed strategic marketing solutions to educate the market allowing a relatively young business to capture ground in a competitive marketplace. Items required included positioning strategy, marketing plan, brand development, a unique corporate image, website, exhibition stands, brochures and sales literature, events planning and presentations.
GC Europe requested an education-led campaign that could continue to be rolled out globally to promote a revolutionary new product range at launch. A complete suite of marketing tools both in print and digital, were developed for promotions across Europe and the world which required multiple translations, therefore all printed material was designed with ‘black plate’ changes in mind where applicable and all translations were reformatted to the clients approval.
The campaign encompassed a new website, exhibition stands, point of sale and display boards, brochures, promotional leaflets and posters as well as multimedia DVD’s which included 3D animations created personally. The campaign was adopted across Europe and the UK, the US and even as far as Japan.
Fisher Creative required a new marketing campaign to propel new business drives. A new brand identity with logo and strapline was devised followed by brochure design, direct mail, website, e-newsletters, multimedia presentations and other promotional tools including signage, exhibition stands, light boxes, packaging, uniforms and more.